Canadian Black Book names Hyundai Auto Canada as the ‘Most Improved Brand’
by CM Staff
For 2022, the CBB program analyzed model year 2017 vehicles in 23 different categories.
Pictured from left-to-right: Daniel Ross, Senior Automotive Analyst, Vehicle Valuations & Residuals, Canadian Black Book; Ken Maisonville, Director of National Sales, Hyundai Auto Canada; and Kelly-Ann Neary, Director of Sales, Data Licensing, Canadian Black Book (CNW Group/Hyundai Auto Canada Corp.)
MARKHAM — Hyundai Auto Canada announces that it has been awarded “Most Improved Brand” by Canadian Black Book (CBB) as part of the organization’s annual Best Retained Value awards. The award demonstrates the long-term value of auto products, a factor important to the decision-making process when purchasing a vehicle.
For 2022, the CBB program analyzed model year 2017 vehicles in 23 different categories. Prizes are awarded to the vehicles that hold the highest percentage value of their original manufacturer’s suggested retail price (MSRP).
“We are thankful to our loyal customers for their continued trust and confidence in our vehicles and our brand,” says Ken Maisonville, director of national sales at Hyundai Auto Canada. “Our focus continues to be on providing quality products and enhancing our customer experience every year, and we are honoured to be recognized by Canadian Black Book for our efforts.”
The CBB Best Retained Value Awards recognize vehicles that retain the highest percentage of their original MSRP after four years, offering a truly accurate measure of actual retained value in real time. In 2021, CBB added the ‘Most Improved Brand’ category to its roster to recognize the model making substantial gains in terms of retained value, and Hyundai is the recipient of the award in its second year.
