Tire manufacturer says new tires are exclusively at Canadian Tire
by CM Staff
The UltimateContact and UltimateContactWinter tires bear the EV-compatible logo on the sidewall, showcasing their compatibility with electric vehicles.
The UltimateContact tire, featuring an Alignment Verification System and Eco Plus technology (GlobeNewswire)
MISSISSAUGA — Continental Tire Canada announces their UltimateContact tire line, featuring both the UltimateContact and UltimateContactWinter tire, available exclusively at Canadian Tire.
“At Continental Tire Canada, we’re proud to introduce our latest innovation: the UltimateContact tire. With a focus on safety and performance, these tires embody our commitment to excellence. Exclusively available at Canadian Tire, they represent the latest advances in tire technology. Join us as we drive towards a safer, smoother future on Canadian roads with ultimate safety, ultimate performance, UltimateContact,” says Michael McDermott, Key Account Manager for Continental Tire.
The UltimateContact tire features Continental’s Eco Plus Technology. This reportedly allows for low rolling resistance for improved fuel efficiency, enhanced longevity for extended tread life, and wet braking performance which ensures optimal safety in wet conditions.
The UltimateContactWinter tire is engineered with Polar Technology Plus tread compound, ensuring pliability in very cold temperatures – a significant improvement versus the all-season compounds.
The UltimateContact and UltimateContactWinter tires bear the EV-compatible logo on the sidewall, showcasing their compatibility with electric vehicles. This feature aligns with the evolving automotive landscape and has many advantages. Drivers can experience enhanced tread life for electric vehicles, ensuring a longer-lasting performance on the road.
“Canadian Tire and Continental Tire Canada’s strong partnership fuels innovation, delivering high quality products that meet the diverse needs of our customers across the country, no matter the season, and helps us fulfill our brand purpose: We are here to make life in Canada better, ” said Tony Laguardia, Vice President, Automotive Merchandising, Canadian Tire.
“At Continental, we value our partnership with Canadian Tire. This collaboration provides a great opportunity to introduce the latest tire innovations. With Canadian Tire’s strong commitment to Canadian consumers, Continental can offer top-quality products nationwide,” adds Michael McDermott.
The UltimateContact family of tires is slated to hit Canadian Tire stores nationwide, starting with the UltimateContact in April and the UltimateContactWinter in September 2024.
