
marketing
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Canadian entrepreneurs planning to invest in new projects: survey
BDC survey found 78 per cent of Canadian entrepreneurs at helm of SMEs plan to spend within next 12 months
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Study unmasks new group of ‘choiceful’ consumers
At gunpoint, these eco-holics would choose to lose their pants over their smartphones
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RIM appoints new operations and marketing executives
The critical move has been long-awaited by industry watchers.
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The next small business time bomb: Bill C-28
New rules surrounding how businesses interact electronically with their clients are coming and manufacturers that aren’t prepared will face a harsh new reality when the laws are implemented in 2012.
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Google offers free websites to small biz
Web giant says more than 1.2 million Canadian small and medium-sized businesses are shying away from the web.
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Commercialization: Dos, Don’ts and some great ideas
With so many variables impacting the commercialization process, we pulled together some examples of how firms successfully bring new products to market.