Hyundai, Genesis and Kia win design awards at Brand & Communication Design 2022

Genesis Studio Anseong (from Suh Architects) (PRNewsfoto/Hyundai Motor Group)

SEOUL — Hyundai Motor, Genesis and Kia have reportedly won eight design awards, including two ‘Best of the Best’ and six ‘Winner’ honors, at the Red Dot Award: Brand & Communication Design 2022, hosted by Germany’s Design Zentrum Nordrhein-Westfalen.

In addition, Red Dot Award honoured Hyundai Motor with a ‘Winner’ award for Hyundai Motor Songpa Showrooms in the Brand Stores category. The hall provides a new space and customer experience based on Hyundai’s Concierge service.

For Genesis luxury brand, Genesis Suji, Genesis Studio Anseong and Genesis House New York each received a Red Dot award for Retail Design. Plus, Genesis Connected Car Integrated Cockpit (ccIC) won for its User Interface.

Kia Corporation also earned a ‘Winner’ award for its Corporate Design Guides. ‘Kia CI Guideline’ is a design manual for communicating the corporate identity to global customers in line with the company’s new brand direction and strategy.