Hyundai Auto Canada, Genesis Motors Canada, the NHL and NHLPA announce Canadian partnership
by CM Staff
Launching this fall for the 2022-23 NHL season, the partnership represents Hyundai Canada's efforts to market itself in the hockey market.
NEW YORK, TORONTO and MARKHAM — Hyundai Auto Canada, Genesis Motors Canada, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL®) announced a multiyear partnership, naming Hyundai the Official Automotive Partner of the NHL and NHLPA in Canada, which includes the Genesis brand being the NHL and NHLPA’s Official Luxury Automotive Partner in Canada.
Launching this fall for the 2022-23 NHL season, the partnership represents Hyundai Canada’s efforts to market itself in the hockey market.
In collaboration with the NHL and the NHLPA, Hyundai will continue to grow its connection to hockey in Canada through NHL events including the NHL Heritage Classic™ and Stanley Cup® Playoffs, media exposure, and usage rights of the NHL name and logo, and current and former NHL Players through the NHLPA and the NHL Alumni Association.
“Hyundai has long been champion of Canada’s hockey community at the grassroots level. On behalf of Hyundai Auto Canada and our 252 dealers across the country, we are incredibly excited to expand on that, and at the highest level, as the NHL and NHLPA’s official automotive partner starting next season in Canada,” says Don Romano, president and CEO of Hyundai Canada. “At Hyundai, we’re always aiming to connect with our customers in meaningful ways, and this partnership with Canada’s premiere sports league provides us with an exceptional opportunity to engage with not only our customer base, but Canadians from coast-to-coast who share Hyundai’s love for hockey.”
“Genesis is delighted to be the first-ever official luxury automotive brand partner of the NHL and the NHLPA,” says Lawrence Hamilton, executive director of Genesis Motors Canada. “At Genesis, we believe to move forward, you must have a sincere connection with your audience and nothing connects Canadians quite like the game of hockey. We look forward to sharing this experience with customers and Canadians across the country over the coming years.”
“This partnership with Hyundai Canada brings together our shared love of hockey and driving joy and access to our game at all levels in all communities,” said Kyle McMann, NHL Senior Vice President, North American Business Development. “We can’t wait to dig in with Hyundai in the upcoming season and beyond and bring our brands to life while also elevating grassroots hockey. The NHL couldn’t ask for a better fit for our official Canadian automotive partner.”