Canadian Manufacturing

Subaru wins best Overall Brand for Canadian Black Book’s Best Retained Value Awards

by Canadian Staff   

Canadian Manufacturing
Financing Human Resources Manufacturing Research & Development Supply Chain Technology / IIoT Automotive Transportation

At the 10th annual Best Retained Value Awards, Subaru took home honours for best Overall Brand and best Compact for its Crosstrek

The Subaru Crosstrek, 2017 Best Retained Value Award winner for the compact category. PHOTO: Subaru Canada

MISSISSAUGA, Ont.—Subaru has won the first-ever Best Retained Value Overall Brand Award in the car category from Canadian Black Book (CBB).

This year marks the 10th annual Best Retained Value Awards, the winners of which were announced Feb. 14.

New to 2017 is the Best Retained Overall Brand Award, which calculates the average retained value across the product lines for each car manufacturer in three categories: Car, Truck/SUV and Luxury.

Not only was Subaru awarded the win for Overall Brand, its compact crossover, the Subaru Crosstrek, earned a CBB Best Retained Value Award in the compact car segment.


The 2017 Best Retained Value Awards acknowledge vehicles that hold the highest percentage of their original manufacturer’s suggested retail price after four years.

For 2017, CBB analyzed model year 2013 vehicles in 20 different categories.

“With depreciation being the single greatest cost of vehicle ownership, having the Subaru Crosstrek recognized as a Canadian Black Book Best Retained Value Award winner is proof of the quality and longevity for which Subaru vehicles are known,” said Shiro Ohta, chairman, president and CEO of Subaru Canada.

Best Retained Value Award Winners

  • Overall Brand – Car: Subaru
  • Overall Brand – Truck/SUV: Toyota
  • Overall Brand – Luxury: Porsche

  • Sub-Compact: Toyota Prius C
  • Compact: Subaru VX Crosstrek
  • Mid-size car: Toyota Camry
  • Full-size car: Toyota Avalon
  • Entry luxury car: Volvo XC70
  • Luxury car: Audi A7
  • Premium luxury car: Porsche Panamera
  • Sports car: Dodge Challenger
  • Premium sports car: Porsche Boxster
  • Compact SUV: Jeep Wrangler
  • Mid-size SUV: Toyota FJ Cruiser
  • Full-size SUV: Toyota Sequoia
  • Compact luxury SUV: Audi Q5
  • Mid-size luxury SUV: Porsche Cayenne
  • Full-size luxury SUV: Mercedes-Benz G-Class
  • Minivan: Honda Odyssey & Toyota Sienna
  • Compact commercial van: Nissan NV200
  • Full-size van: Mercedes-Benz Sprinter
  • Small pick-up truck: Toyota Tacoma
  • Full-size pick-up truck: Toyota Tundra


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