PARIS—The Renault-Nissan Alliance and Daimler AG will expand their five-year strategic cooperation and enter the pickup truck segment.
Together, Nissan and Daimler will develop a 1-ton pickup truck for Mercedes-Benz. Mercedes-Benz recently announced its entry into this segment. The Mercedes-Benz pickup will share some of the architecture with the all-new Nissan NP300 but will be engineered and designed by Daimler to meet the specific needs of its customers.
Daimler says the vehicle will have all of Mercedes Benz’ distinctive characteristics and features.
The pickup will feature a double cab and will be targeted both at personal-use and commercial customers. The primary target markets for the truck are Europe, Australia, South Africa and Latin America.
“Mercedes-Benz is the fastest growing premium brand in the world,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “Entering the rapidly growing segment of midsize pickups is an important step in continuing our global growth path. Thanks to our well-established partnership with the Renault-Nissan Alliance, we are able to drastically reduce the time and cost to enter this key segment.”
Nissan is the world’s second-biggest 1-ton pickup truck maker and has been building and selling 1-ton pickups for more than 80 years. Since 1933, more than 14 million Nissan 1-ton pickup trucks have been used to transport people and cargo, sometimes in the toughest circumstances. The NP300, sold under the name NP300 Navara and NP300 Frontier (depending on the market), was launched in June 2014 and is currently produced in Thailand and Mexico.
The Mercedes-Benz 1-ton pickup truck will be built by Nissan in the Renault plant in Cordoba, Argentina, along with the Nissan NP300 and a Renault 1-ton truck, for Latin America. The three trucks will also be built in the Nissan plant in Barcelona, Spain, for other markets, excluding North America. Production of the trucks at the two plants will start by the end of the decade.