L’Oréal Canada collaborating with Walmart and TerraCycle® to recycle cosmetics and skincare products
by CM Staff
Once collected, TerraCycle will break down the waste, separate it by material and recycle it properly into something new.
MONTREAL — On Apr. 21, the Consumer Products Division of L’Oréal Canada announced that it is enabling Canadians to recycle their empty cosmetics and skincare products in all Walmart Canada stores, in partnership with TerraCycle.
Customers will be able to recycle their beauty empties, including foundation, mascara, skincare jar, lipsticks, at the customer service desk of their favourite Walmart store. Once collected, TerraCycle will break down the waste, separate it by material and recycle it properly into something new.
“An important part of achieving sustainability is accurately assessing the impact of products and acting to reduce that impact,” explains Carole Maury, Marketing Director L’Oréal Canada. “People are willing to do their part for the environment, but taking action is not always easy. We want to inspire that change.”
“Walmart Canada is proud to collaborate with the Consumer Products Division (CPD) division of L’Oréal Canada and Terracycle on this initiative that encourages our customers to appropriately recycle their beauty empties,” shares Diane Wallace, Senior Director HBA and Cosmetics, Walmart Canada. “As we continue on our journey to becoming a regenerative company, we’re focused on educating our customers about more sustainable habits and encouraging our suppliers to join us on this journey. This program with the CPD division of L’Oréal Canada is an excellent example of what’s possible when we work together towards this common goal.”
In 2020, L’Oréal Group international launched “L’Oréal or the Future” which sets its targets for 2030 on climate, water, biodiversity and natural resources, in accordance with what scientific experts demand and what our planet needs. This global program was embraced by L’Oréal’s Consumer Products Division as it tries to reach the company’s sustainability goals by 2030.