Paula’s Choice Skincare® partners with TerraCycle® to recycle plastic packaging
by CM Staff
Once collected, the packaging is cleaned and melted into hard plastic that can be manufactured to make new recycled products.
TORONTO — Paula’s Choice Skincare®, a global personal care brand, has announced the launch of the Paula’s Choice Skincare Recycling Program in Canada in partnership with international recycler TerraCycle®. For every shipment of Paula’s Choice Skincare product packaging waste sent to TerraCycle, collectors will be able to earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.
“Sustainability at Paula’s Choice is an ongoing commitment to take care of our staff, our community and our planet. As part of that promise we’re excited to partner with TerraCycle to ensure we’re doing our part to reduce plastic waste,” said Tara Poseley, Paula’s Choice CEO.
Recycling isn’t as straightforward as it seems, with many beauty products not being able to be recycled curbside. Through this recycling program, consumers can now send in their Paula’s Choice product packaging waste including empty packaging including shampoo bottles, conditioner bottles, pumps, spray bottles, triggers, and complex closures to be recycled for free. Participation is through the TerraCycle program page at: https://www.terracycle.com/en-CA/brigades/paulas-choice-ca and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be manufactured to make new recycled products.
“Through the recycling program, Paula’s Choice Skincare invites consumers to divert waste from landfills,” said TerraCycle CEO and Founder, Tom Szaky. “By participating, consumers are able to demonstrate their respect for the environment, not only through the products they choose to include in their skincare routines but also by taking an active role in how the packaging is disposed of.”