Simply Better Brands Corp. enters into marketing agreement for to distribute its CPG brands
by CM Staff
Acosta's relationships with retailers and their knowledge of consumer preferences will try and provide the brand with an opportunity to scale across large-format and natural grocery trade channels.
TruBars (CNW Group/Simply Better Brands Corp)
VANCOUVER — Simply Better Brands Corp. announces that it has entered into a strategic agreement with Acosta Sales and Marketing, a full-service sales and marketing agency. TRUBAR will leverage Acosta’s sales and distribution network, marketing insights, and background in retail execution to rapidly expand its reach across the U.S marketplace. Acosta’s relationships with retailers and their knowledge of consumer preferences will try and provide the brand with an opportunity to scale across large-format and natural grocery trade channels.
“The indulgent taste and clean ingredient transparency are a differentiator in a growing category where the consumer is demanding more. This demand has TRUBAR growing at approximately 252% vs. YAG with first half preliminary revenue of approximately $19.2 million vs. $4.6 million for the similar period in 2022. Our new relationship with Acosta now expands our capability and reach to activate retail distribution at a faster rate. The additional resources will enable us to keep up with accelerated retailer interest through consumer-centric innovation,” says Kathy Casey, Simply Better Brands CEO. Echoing strong consumer interest, Financialbuzz recently recognized TRUBAR as one of the Top 18 items Costco members are raving about this month.
“We are thrilled to partner with Simply Better Brands and TRUBAR, as the brand has built momentum, disrupting the fast-changing protein bar market,” said Chris Mathewson, Senior Vice President of Acosta. “As consumers increasingly prioritize health and wellness, TRUBAR offers a perfect solution for those seeking convenient and flavor-forward nutritious on-the-go snack.”
