Gildan launches positioning and marketing campaigns for the Gildan, American Apparel, and Comfort Colors brands
by CM staff
Photo: Gildan.
MONTREAL — Gildan announced the release of its new positioning and marketing campaigns for the Gildan, American Apparel, and Comfort Colors brands.
“We are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels, giving them a heightened new look and positioning while paying homage to their strong heritage,” said Chuck Ward, President of Sales, Marketing, and Distribution, Gildan. “Leveraging these brands core strengths while modernizing them allows us to elevate their unique positioning and offering in the decorators market, cementing our brands as the apparel of choice in their respective categories.”
Gildan will debut Just Smart as the choice for decorators to drive their business success paying tribute to its identity as the brand of choice for best value and dependable quality.
American Apparel will debut The 2001 and Only campaign, spotlighting its original AA2001 style.
Comfort Colors will debut Spread Good Vibes which uses colour, comfort, and positivity to enhance its positioning as the lifestyle brand in the company’s portfolio.
The new campaigns will be shown through interactive trade booths at the Impressions Expo, a trade show in the decorated apparel space, followed by the release of spotlight films, social media marketing, display advertising, and a renewed digital experience on websites and social platforms.
