TRESemmé introduces Pro Pure to Canada

The TRESemmé Pro Pure Collection features a range of lightweight formulas that address the everyday hair battles. Free of sulfates, dyes and parabens, the collection helps you achieve the professional results that TRESemmé is known for with 0% of the compromise. (CNW Group/Unilever Canada)

TORONTO — TRESemmé is launching the Pro Pure Collection which features new products and formulas that are intended to better suit the needs of their consumers, the company has stated.

The company said its new Pro Pure Collection features lightweight formulas that address damage, dehydration and frizz. TRESemmé stated that the collection was designed to provide consumers with softer hair that is easier to style.

They have also announced that their new product line is free of sulfates, dyes and parabens.

TRESEmmé’s Pro Pure products include micellar moisture to improve dry and dull hair, damage remedy to help hair recover from signs of damage and leave in conditioner to help detangle and smooth hair.

“The Pro Pure Collection allows me to feel better about my wash and care experience. Depending on your hair needs, the Pro Pure Micellar Moisture leaves hair shiny healthy and hydrated where the Damage Recovery is perfect for keeping hair strong and manageable,” said Justine Marjan, TRESemmé global ambassador and stylist in a statement.

“A simple wash and care routine paired with products that deliver salon quality, professional products is the perfect formula to maintaining healthy looking hair.”