AMETEK Crank partners with Zepp Health on a smartwatch
Storyboard-built GUI applications can be reused and ported to new hardware platforms with less effort, helping manufacturers build out and modernize product lines faster.
Research & Development
Sales & Marketing
Technology / IIoT
OTTAWA — Embedded GUI company, AMETEK Crank Software, reaffirms its partnership with Zepp Health by building and optimizing the foundational graphics and UX stack for the new line of Amazfit GTS and GTR series of smartwatches.
“With household names dominating the smartwatch market, we were searching for a way to go beyond consumer expectations with the new Amazfit series,” said Meihui Fan, CTO of Zepp Health. “Using Storyboard allowed us to create a fashionable graphical interface while optimizing power and memory budgets, among other efficiencies. The result is a hyper-modern user experience and longer battery life, empowering consumers to live smarter in different scenarios.”
This partnership, which started in February 2020, reportedly allows Zepp OS to deliver a richer graphical user interface by leveraging less power, preserving battery life, and creating a more cohesive user experience that can be reused across different hardware platforms. Zepp OS’s GUI Framework leveraged AMETEK Crank’s Storyboard embedded GUI Engine and features a curved graphical display and a runtime that is highly optimized for power-efficient microcontroller (MCU) platforms.
Storyboard-built GUI applications can be reused and ported to new hardware platforms with less effort, helping manufacturers build out and modernize product lines faster. Manufacturers don’t need to write, rewrite, or understand complex graphics pipelines, hardware, or other challenges that come with microprocessor-based systems.
“Storyboard opens up the possibilities beyond the world of Apple and Android,” said Brian Edmond, DVP Business Manager, AMETEK Crank. “This is an effective way for wearables and smartwatch manufacturers to meet consumer demands at cost-effective price points. Storyboard eliminates the time and effort to build out their own GUI stack on MCU hardware. Amazfit is a perfect example of how optimizing your graphics and hardware together can put you ahead in the market very quickly.”