Commercialization: Dos, Don’ts and some great ideas
With so many variables impacting the commercialization process, we pulled together some examples of how firms successfully bring new products to market.
Research & Development
Sales & Marketing
There are plenty of difficult tasks when running a business, but few are tougher than bringing a new product to market.
With so many variables impacting the process, from R&D funding, prototyping and testing to marketing and first run production snafus, we pulled together some of the best examples of commercialization for you to explore and, hopefully, gain ideas:
In the story Innovation boost for Ontario, editor Erika Beauchesne examines the most important factors in commercialization. From testing and lab time to taxes, funding, marketing and even location, this story is a treasure trove of great ideas. Click here to read more.
Blogger Gary Fread looks at how innovation drives competitiveness and commercialization. He offers three methods to use innovation in…uhm…innovative ways. To read these great insights, click here.
Miovision Technologies Inc. partnered with the University of Waterloo to develop a smart transportation network and won the 2010 Mind to Market Award in the process. These partnerships are a great way to access R&D without huge investments. Miovision has grown to a company with 160 clients on the strength of that idea. Click here to find out how.
Nothing beats landing a federal contract when hunting for new customers after a recession. Reporter Matt Powell looks at winning contracts and finding federal requests-for-proposals. Read How to compete for federal contracts to find some great places to look.
Canadian Plant editor Joe Terrett suggests innovation and successful commercialization is Canada’s best bet for global growth and competitive advantage. And he has the research to back it up, with the release of Canadian Plant’s 2011 “Innovation Advantage” Business Outlook survey. He crunches the data and sends a message to Prime Minister Harper to boot.
This Design Engineering feature details the top 5 R&D funding sources available in Canada. From the $3 billion Federal SR&ED and IRAP programs to provincial innovation funds, SMEs can find one or more funding sources to finance new product development.