U.S. cosmetics company expands into Canada through Sephora

VEGAMOUR EXPANDS INTO CANADA EXCLUSIVELY WITH SEPHORA

LOS ANGELES — VEGAMOUR, a hair wellness brand using plant-based hair wellness solutions, will launch in Sephora across Canada starting Jan. 8. The brand’s range of vegan hair care products will be available at all 114 Sephora locations across Canada and on Sephora.ca.

This marks an expansion for Vegamour in the North American market, making the brand easily accessible to Canadian consumers. Vegamour is currently sold in Sephora across the U.S. with a presence in 535 store locations and online.

“Vegamour has experienced significant brand growth and increased awareness over the past several years. We have dedicated Sephora consumers within the U.S. who look to Vegamour to help them achieve their hair goals. Expanding into a new market with Sephora Canada will allow us to reach a new audience and make it easy for Canadians to experience Vegamour’s hair wellness offerings,” says Erin McGilvra, Senior Vice President, Global Sales at Vegamour.

“Haircare innovation is now focused on the overall wellness of hair – the “skinification of hair” effect – whether that is caring for the scalp, heat reducing tools or damage correction,” says Jane Nugent, SVP Merchandising, Sephora Canada.

Vegamour tries to address common hair concerns, including loss, thinning, and damage, without compromising on overall hair health. Vegamour combines the potent forces of science and nature to create a reportedly optimal environment for hair to flourish. The brand’s formulations boast sustainably sourced, bioavailable, phytoactive ingredients, redefining the standards within the hair care category.

Vegamour has become synonymous with its GRO Hair Serum. Fueled by plant-based actives such as Caffeine, Turmeric, Mung Bean, and Red Clover, the GRO Hair Serum visibly enhances hair density and reduces signs of shedding, resulting in thicker hair.