Canadian Manufacturing

The DMZ and Desjardins unveil a digital learning platform to help entrepreneurs

Topics include: startup idea formation, leadership development, market research, leveraging SMART goals, pitching and presenting to investors, and more.

February 15, 2022   by CM Staff

TORONTO — The DMZ and Desjardins have unveiled a new on-demand digital learning platform designed to support aspiring and early-stage entrepreneurs, and fuel the next generation of business leaders in tech.

Announced on Feb. 15, the Launchpad for Entrepreneurs powered by Desjardins provides entrepreneurs with the skills and knowledge needed to navigate the beginning stages of the business growth journey. The free platform offers curated content in both English and French and will be available to all Canadians.

The platform developed in partnership with the DMZ was built to shorten the learning curve for entrepreneurs, providing members with easy and unlimited access to videos and course content. Course material provides members with the personal and professional skills needed to build strong business foundations, and includes training on in-demand topics related to growing and scaling a successful business. Topics include: startup idea formation, leadership development, market research, leveraging SMART goals, pitching and presenting to investors, and more.

John Robinson Jr., Founder & CEO of Joy+, explains his company has felt an immense impact from participating in DMZ programs like Launchpad. “Launchpad allows you to learn from industry experts and have a dialogue with your peers. The journey as an entrepreneur can feel lonely. However, surrounding yourself with like-minded individuals has a way of helping your thoughts become tangible results more efficiently,” he says. “The program also taught me how to effectively articulate my solution and understand industry jargon, which has already come in handy when talking to investors. Even better, it’s helped me increase revenue for my business!”

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“At the DMZ, we see firsthand how important mastering foundational entrepreneurial skills is to building strong tech businesses. Beyond that, these are learnings that aren’t always taught in the traditional classroom, yet they help young entrepreneurs build an aptitude for leadership that will last a lifetime – regardless of profession,” explained Abdullah Snobar, the Executive Director of the DMZ. “We’re ecstatic to expand our commitment to engaging more Canadians in tech and entrepreneurship at a time when growing our talent pipeline is of the utmost importance.”