TASSIMO announces a partnership with TerraCycle on recycling program
by CM Staff
TASSIMO is offering a free program to help recycle its products with TerraCycle.
TORONTO — TASSIMO, a Kraft Heinz Company brand, is partnering with international recycling company TerraCycle to offer consumers a solution to recycle all varieties of used single-serve Tassimo brand T-DISC coffee capsules. Tassimo is known for its single-serve home brewing system that uses capsules to freshly brew a wide variety of hot and cold beverages, including coffees, lattes, cappuccinos, teas, and hot chocolate.
“More than 1.5 billion plastic coffee pods end up in Canadian landfills each year, making it critical that the industry take steps to reduce packaging waste and move to a more circular economy,” said Steven Tschirhart, Associate Director of Marketing – Canada Coffee. “We’re excited to partner with TerraCycle to bring a solution for our consumers to recycle their T-DISC coffee capsules across all Tassimo brands in Canada at no cost to them.”
Through the Tassimo Free Recycling Envelope Program, coffee consumers are invited to visit the TerraCycle program page and request a free envelope using the order form provided. Once the envelope arrives, remove the prepaid return label from inside the envelope, affix it to the outside, covering your address and fill it with your used Tassimo T-DISC coffee capsules. When full, simply seal the envelope and drop it at your nearest UPS store, where it will be delivered to TerraCycle for recycling.
“At TerraCycle, we understand Canadian’s love affair with a great cup of coffee – we share the sentiment,” said Tom Szaky, TerraCycle Founder and CEO. “Through the Tassimo Free Recycling Envelope Program, coffee connoisseurs can enjoy their favorite pick-me-up and easily reduce waste sent to landfill, all without sacrificing the enjoyment of their favorite brew.”
Print this page