Shoppers Drug Mart launches recycling program with TerraCycle
by CM Staff
Shopper's partnership with TerraCycle comes less than a year after the launch of "More Planet Love" by Quo Beauty which includes products with more sustainable packaging, using recycled plastics, mono-materials, and reduced plastic packaging.
TORONTO — Shoppers Drug Mart Inc. is trying to reduce plastic waste with the launch of the Quo Beauty Cosmetics Free Recycling Program. The global cosmetics industry produces an estimated 120 billion units of packaging every year, most of which are not accepted through curbside recycling services. In partnership with international recycling company TerraCycle, the new program introduces a convenient solution for customers to recycle empty Quo Beauty cosmetics components and keep plastic packaging from going to landfills and incinerators.
For each pound of cosmetics waste shipped in through the recycling program, $1 will be donated to Shoppers Foundation for Women’s Health™.
Shopper’s partnership with TerraCycle comes less than a year after the launch of “More Planet Love” by Quo Beauty which includes products with more sustainable packaging, using recycled plastics, mono-materials, and reduced plastic packaging.
“As we work to ensure all control brand packaging is recyclable or reusable by 2025, we continue to look for new and innovative ways to eliminate the use of single-us plastics for all product packaging,” says Pat Dean, SVP, Category Management, Shoppers Drug Mart. “We are proud to partner with TerraCycle as the first major retailer to offer a recycling program for a private label colour cosmetics line, offering more sustainable choices to Canadians and reducing our impact on the planet.”
Across the Enterprise, Shoppers says they aim to have all control-brand packaging meet the Golden Design Rules by 2025.
