Shoppers Drug Mart launches sustainable beauty products
by CM staff
New products launching from Quo Beauty are designed to eliminate more plastic waste.
Quo Beauty (CNW Group/Shoppers Drug Mart)
BRAMPTON — Shoppers Drug Mart is launching new Quo Beauty products, developed to reduce the amount of plastic packaging going to landfills.
This month the brand is introducing over 40 products with more sustainable packaging. From lipsticks to cosmetic accessories, the new products use recycled plastics, more mono-materials, and reduced plastic packaging. The entire assortment of products from Quo Beauty are vegan and cruelty-free.
“We know the beauty industry contributes to the plastics problem in Canada and we’re leading the way with implementing solutions,” says Kelly Jessop, Senior VP, Merchandising, Shoppers Drug Mart. “It’s not always easy to address some of the challenges the industry faces, but our team is committed. It’s important to the planet, our customers and our company.”
Quo Beauty is working to meet the Golden Design Rules with its packaging, and is well on its way to having all plastic packaging recyclable or reusable by 2025. Introducing mono-material in lipstick tubes is one example of this progress, making the packaging more recyclable in more jurisdictions.
