Dilawri announces the launch of Eastern Canada’s first INEOS Grenadier dealership
by CM Staff
The permanent facility is slated to be completed in January 2024 and the first Canadian vehicle deliveries are planned to begin later in the year.
The Grenadier 4X4 is a car that is currently being sold across Canada. (CNW Group/Dilawri Group of Companies)
TORONTO — Dilawri, an automotive group, announces the official launch of Dilawri INEOS Grenadier, the brand’s location serving Eastern Canada. The 9,500-sq-ft facility is situated on a 1.75-acre site, located at 5515 Ambler Drive, Mississauga, Ontario, in the 401 Dixie Automall. This location was strategically selected on the basis of its proximity to the major interchange of highways 401, 403, and 410, Pearson International Airport, and highway 427. Their entry into the Canadian market represents the latest expansion for INEOS Grenadier, which first launched in North America in September 2023.
“We are proud to play a foundational role in launching the INEOS Grenadier brand in Canada, and are looking forward to engaging with and supporting customers from across Eastern Canada” said David Boots, Vice President, Real Estate & Strategic Development, Dilawri. “From our perspective, the INEOS brand’s philosophy and the Grenadier’s uncompromising capability align with the demands and expectations of Canadian consumers, who are seeking a vehicle that can complement their active lifestyles and desire for adventure. Our shared commitment to delivering exceptional customer experiences will serve as a solid foundation for the brand’s successful launch.”
Though the Dilawri INEOS Grenadier dealership is still under construction, a temporary site has been established opposite the dealership to offer customers the opportunity to engage with the brand. The permanent facility is slated to be completed in January 2024 and the first Canadian vehicle deliveries are planned to begin later in the year.
In 2017, INEOS Chairman Jim Ratcliffe identified a gap in the market for a stripped back, hard-working 4×4 engineered for modern-day compliance and reliability—an insight that reportedly resulted in the formation of INEOS Automotive Limited.
The Grenadier’s backbone is a full box-section ladder-frame chassis, with heavy-duty solid beam axles, a two-speed transfer case, and up to three locking differentials. It is powered by a specially calibrated BMW 3.0-litre turbo-charged inline six-cylinder gasoline engine. An “open-source” approach to accessories means owners can tailor the vehicle to their specific requirements. A central infotainment touchscreen gives access to a range of information displays and settings menus, while an overhead console provides controls and switches for off-road and auxiliary controls. Hose-out rubber flooring, Recaro leather seats and numerous stowage options mean the Grenadier is ready for anything.
