Cosmetica Labs hosted a virtual lab event in Las Vegas
by CM staff
Cosmetica Labs' next in-person activation will be in September at MakeUpIn, New York.
Cosmetica FormuLAB2.0 in Las Vegas (CNW Group/Cosmetica)
TORONTO — Earlier this month, at Starbase LV in Las Vegas, Cosmetica Labs hosted FormuLAB2.0. The pop-up event included a virtual Lab Corner, a live illustrator creating personalized portraits using Cosmetica Labs beauty products, sensorial product displays, a 3D tour of the manufacturing facility with VR goggles, and presentations.
“FormuLAB2.0 marked our most dynamic and exciting activation to date,” said Maria Osorio, Director of Marketing and Product Development at Cosmetica Labs. “Our mission as a company is to inspire our partners and collaborate with them to fulfill all their beauty dreams. We were thrilled to provide guests with an experiential journey into the world of Cosmetica Labs.”
Making a digital guest appearance, was industry expert and Cosmetica Labs collaborator Lou Swinden-Payne. Visitors were able to virtually visit Cosmetica’s manufacturing facility in Toronto and explore the latest product launches through an immersive ASMR sensescape, presented on giant HD and 4K projector screens.
Cosmetica Labs’ next in-person activation will be at MakeUpIn New York in September 2023.
