Cosmetica Labs plans for 2023 include a virtual product showroom and creator partnerships
by CM staff
TORONTO — Cosmetica Laboratories announces an extension to their marketing strategy. The approach will include a virtual product showroom and a campaign partnership with industry players. Both will be launched through a bodega-themed showcase at the MakeUp in LA 2023 exhibit.
Cosmetica’s product launch is in collaboration with social media personalities and industry professionals: Afia Beauty (@afia_beauty), Sebastian Blagdon (@sebabulous), and Lou Swinden-Payne (@louswindenpayne). The content creators partnered with Cosmetica to produce educational demonstrations that show product attributes, and behind-the-scenes action of the collection.
“This collection is an approachable and playful look at what happens when you mix scientific formulas and innovative products that really work,” said campaign partner, Lou Swinden-Payne. “I’ve worked behind the scenes with Cosmetica in the lab throughout my career, but this collection truly showcases the passion, skill, diversity, and innovation in the lab and throughout their team. Watching and learning directly from Cosmetica’s product development professionals on how their innovation process works to predict the trends of the future, has been an honour to say the least.”
The result of this collaboration will be launched at the MakeUp in LA tradeshow on February 16 and 17 at the LA Convention Center, with activations from a virtual reality lab tour, a pop-art supermarket-inspired theme, and a digital experience.
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