Cosmetics manufacturer opens pop-up to showcase new products
by CM Staff
The pop-up showcased makeup and skincare formulations as well as new formats and textures with sustainable and upcycled ingredients.
Cosmetica’s FormuLAB NYC pop up event (CNW Group/Cosmetica Laboratories)
TORONTO — Cosmetica Laboratories Inc, a Canadian cosmetics manufacturing company launched its products with its pop-up experience on May 25-27th, 2022.
The multi-day pop-up occurred at LUME studios, in the heart of New York City. It showcased makeup and skincare formulations as well as new formats and textures with sustainable and upcycled ingredients. The product selection was a curated sample of their cosmetic library enabling Cosmetica’s customers to handpick their samples. The event included formula texture projections, a VR tour of their 270,000 SQ ft manufacturing facility in Toronto, and an interactive photo booth, and a custom laboratory-inspired face mask experience.
In addition to the client-focused format, for the first time, Cosmetica opened its product showcase event to industry influencers and media who were able to access the company’s product library and experience the activations during a cocktail reception.
The company has plans to activate in-person events throughout the North American market. “The pop-up was a huge success for our business, and we look forward to repeating this format in new markets in the future” says Maria Osorio, Director of Marketing and Product Development at Cosmetica Laboratories Inc. Cosmetica will continue to harness the latest event technologies and innovations to create immersive, memorable, and first-class experiences for their existing and prospective customers.
