Canadian Manufacturing

CCM Hockey announces the acquisition of its base layer license from Icon-Elite Group

This transaction will allow CCM HOCKEY to take on this product category and continue to offer to its customers a broader collection of hockey equipment products.

August 24, 2021  by CM Staff

MONTREAL — On Aug. 23, Sport Maska Inc. announced the acquisition of its worldwide base layer license from its licensing partner Icon-Elite Group Inc. effective September 1 ,2021. This transaction will allow CCM HOCKEY to take on this product category and continue to offer to its customers a broader collection of hockey equipment products.

“This is extremely positive news for CCM HOCKEY, as the base layer products represent a great opportunity to grow our apparel product offering and provide our research and development expertise in the apparel category to our consumers. I want to warmly thank ICON-ELITE GROUP INC. & its CEO Mr. George Nehme & his team for their great partnership and for the opportunities to enhance our business relationship in developing other segments in the future” said Marrouane Nabih, CEO of CCM Hockey.

“On behalf of ICON-ELITE GROUP INC., we want to thank Mr. Marrouane Nabih for his vision, understanding and ability to strategically orchestrate this transition, assuring that the efforts set forth by ICON-ELITE GROUP INC. and manufacturing partner BULLETIN continue to provide our retailers with the overall programs and service levels they have always expected of us,” said George Nehme, CEO of ICON-ELITE GROUP INC.

This base layer licensing partnership was originally created in 2015 to further strengthen the business relationships between CCM HOCKEY and ICON-ELITE GROUP INC. along with its manufacturing partner BULLETIN. ICON-ELITE GROUP INC. and BULLETIN have a history in the design and manufacturing of base layer collections.

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CCM HOCKEY AND ICON-ELITE GROUP INC. are purportedly committed to a seamless transition of this product category.


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