Canada Goose launches trade in program in Canada
by CM staff
Canada Goose Generations expansion comes as brand reports nearly 45 per cent YOY reduction in carbon footprint.
Photo: CNW Group/Canada Goose.
TORONTO — Canada Goose launched its recommerce platform – Canada Goose Generations– in Canada. Generations invites consumers to trade in and purchase pre-loved Canada Goose outerwear and apparel directly from the brand.
This second hand endeavour, which debuted in the United States earlier this year, gives new life to its products and keeps pieces in circulation. Consumers trade in their Canada Goose products via Generations’ online portal. Once they’re sent in, assessed, and authenticated, consumers will then receive a Canada Goose gift card. Powered by Trove, Generations offers an assortment of styles, heritage pieces, collaborations, and vintage items pulled from its 65+ year archive.
“Canada Goose Generations is a perfect expression of what luxury means today and defines a more sustainable tomorrow,” said Carrie Baker, President of Canada Goose. “Meticulously crafted in Canadawith the best materials, our products are uniquely positioned to be re-discovered and loved for a second, third and fourth time. Bringing Generations to our home market presents a meaningful opportunity for us to connect and reconnect with long-time customers in an exciting new way.”
