Canada Goose launches a footwear campaign
by CM Staff
Canada Goose is bringing its design to its Footwear Collection with two styles for men and women.
TORONTO — On Oct. 6, Canada Goose released a preview of the campaign for its Footwear Collection, featuring stories from Romeo Beckham; Indigenous Artist & Activist, Sarain Fox; and Indigenous Leader & Former NHL Player, Jordin Tootoo.
“The launch of Canada Goose Footwear is one of the most significant milestones in our more than six-decade history. We are bringing a completely new perspective to the category, balancing performance and luxury – which is the ultimate expression of our lifestyle brand,” said Dani Reiss, President & CEO, Canada Goose.
Canada Goose is bringing its design to its Footwear Collection with two styles for men and women. The first is the Snow Mantra Boot, born from the brand’s product, the Snow Mantra Parka. The Snow Mantra Boot is packed with the DNA of its outerwear counterpart. The removable insulated lining boot molds to the foot over time, creating an innate and custom fit; while the various functional features, including the laces, drawcords and zippers, provide versatility.
The second is the Journey Boot, crafted in Italy. The Journey was designed with a squared off-toe, inspired by Hiker boots worn in the Alps. This informed the step in the heel, a feature that helps when taking on and off.
The Canada Goose Footwear collection launches November 11 in Asia-Pacific and November 12 in North America and EMEA.