BRP selects Akeneo to manage PXM platform and drive digitalization

BOSTON — On Sept. 2, BRP, a manufacturer of powersports vehicles and propulsion systems, announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS).

Akeneo’s PXM solutions will hope to deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce sites, numerous build-your-own sub-sites, and a corporate online hub. Akeneo will also deliver a unified product information architecture to break down internal silos, allowing BRP to replace numerous disparate product-data spreadsheets with a single integrated software solution for the entire company.

Built using Magento, and with the support of Accenture as digital consultant and O2 Web as the systems integrator, BRP’s eCommerce network handles thousands of SKUs and many product combinations, including options to configure colors, engines, accessories, gears, and more. Akeneo will empower BRP to hopefully improve the customer experience across all touch-points, enabling customers to build their own orders.

BRP will also purportedly benefit from Akeneo’s recent PXM Studio launch, with new tools to support its complex business needs, and Akeneo Onboarder, which enables businesses to strengthen collaborative relationships with external suppliers and rapidly integrate up-to-date product information into their Akeneo PIM deployment.