Canadian Manufacturing

SYSPRO rebrands with new tagline to focus on digitalization for manufacturers

The rebrand also supports SYSPRO’s mission to align with industry trends and leverage emerging technologies that will enable partners and customers.

April 13, 2021  by CM Staff

MISSISSAUGA — SYSPRO, an industry-built ERP software solution for the manufacturing and distribution industries, has unveiled its new brand, visual identity and positioning. The new tagline and positioning signify SYSPRO’s evolving offering and how the business continues to be committed to guide customers to secure a digital future.

Over the past year, manufacturers and distributors have had to contend with global vulnerabilities and disruptive forces. Many have now shown a sense of urgency in accelerating their digital transformation journeys for long-term resiliency. The industry has realized that digital transformation is now indispensable in translating efficiency and productivity gains back into the business.

According to Sandra Fraga, SYSPRO Chief Sales and Marketing Officer, “Our customers are looking for trusted advisors and industry specialists that understand their need to deliver value, drive operational efficiencies, control costs and bottom line results. As a pledge of commitment to help manufacturers remain resilient, our tagline is ‘Say Yes to Next.’ Underpinned by purpose, this tagline will be embodied within every customer interaction as we lead them through significant growth. We believe this will really resonate with our customers as they say yes – to the next idea, the next opportunity, the next possibility, and to achieve more.”

The rebrand also supports SYSPRO’s mission to align with industry trends and leverage emerging technologies that will enable partners and customers to have a competitive advantage. “In today’s environment, businesses need to evolve faster, expand quicker, collaborate across the business and serve customers better by delivering tangible business value. While manufacturers have realized that they need to review their current technology solutions to meet the challenges of the future head-on, the key to success in this new digital era is selecting an ERP platform to embrace innovation to transform their business for enhanced growth and long-term sustainability,” notes Fraga.

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SYSPRO’s primary focus will remain on ensuring the delivery of a high-quality ERP solution and experience to the market. “As industries continue to navigate through uncharted territory, we have an opportunity to reset and transform their businesses for future growth and digital innovation. As trusted advisors, we look at delivering next generation technologies built for the industries and sectors we serve. We understand that industry leaders don’t wait, they build the next,” concludes Fraga.