Canadian Manufacturing

IBM acquires Waeg to deepen expertise across salesforce platform in Europe

Waeg uses the Salesforce ecosystem, working with global brands across industries, with expertise in manufacturing, healthcare and life sciences.

May 18, 2021  by CM Staff

ARMONK — On May 18, IBM announced plans to acquire Waeg, a Salesforce Consulting Partner in Europe, to extend IBM’s portfolio of Salesforce services and advance IBM’s hybrid cloud and AI strategy. The acquisition builds on IBM’s investment in Salesforce consulting services to meet the rising client demand for experience-led business transformation and new customer engagement strategies backed by data, AI and machine learning.

“Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic. Trust is the new currency of customer and employment engagement, and every touchpoint is an opportunity to personalize the relationship,” said Mark Foster, Senior Vice President, IBM Services and Global Business Services. “Waeg’s strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.”

“Our partner ecosystem is an important growth channel for Salesforce, and IBM continues to expand their capabilities across the world, most recently with the addition of Waeg,” said Tyler Prince, Executive Vice President, Worldwide Alliances and Channels, Salesforce. “The combination of IBM and Waeg’s Salesforce consulting capabilities and assets will help give customers across Europe the capabilities to create streamlined, automated experiences on the Salesforce platform.”

Waeg provides a full spectrum of Salesforce consulting services, from digital strategy advisory, business-to-business commerce, marketing automation and customer experience design to implementation and managed services. Waeg uses the Salesforce ecosystem, working with global brands across industries, with expertise in manufacturing, healthcare and life sciences.

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This news complements IBM’s acquisition of leading U.S. Salesforce consultancy 7Summits in January, and bolsters global IBM Salesforce talent. Waeg holds distinctions in Salesforce’s Navigator program in Manufacturing, Pardot, Salesforce B2B Commerce and is a specialist across all clouds and the Healthcare and Life Sciences industry.

IBM is expanding its cloud and AI consulting offerings to deliver experience-led digital transformation for enterprise clients.


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