Better Bears Foods launches new product and packaging

OAKVILLE — Better Bears Foods Inc., announces the commencement of shipping of its new product and packaging under all SKU’s (Mixed Berry, Tropical Citrus and Variety) into the market. This new product will be available in both traditional retail locations and the Company’s direct to consumer channel.

As part of the product enhancements the newly created separate Canadian and US formulations provide a different texture and shelf life along with nutritional facts compared to full sugar confectionery offerings.

Jeff O’Neill, President of the Company commented “We already have an amazing product, however, it is our ongoing goal to make incremental product improvements and we believe our new formulas deliver an amazing taste and texture experience that is nearly indistinguishable from conventional full sugar gummy candies but with a fraction of the sugar or calories.”

In addition to the newly created Canadian and US formulations, the company has also changed its packaging. The new packaging maintains a sustainable stance by being fully recyclable and providing more shelf life and merchandising flexibility.

Lorenzo Di Nino, Vice President of Growth and Business Development, who leads the company’s supply chain and growth initiatives added, “We have made great strides in our ability to deliver an improved speed to market and this latest enhancement to our portfolio is exciting as we continue to gain new points of distribution in the market.”