Canadian Manufacturing

Electric off-road vehicle maker Taiga makes changes to its management team

Industry veteran Doug Braswell has been named vice president of electrification operations with the Montreal-based company, and chief operating officer Bernard Leblanc is stepping down.

September 13, 2021  by CM Staff

Taiga Motors Corp. Logo (CNW Group/Taiga Motors Corporation)

Electric off-road vehicle manufacturer Taiga Motors Corp. has made some changes to its management team, appointing Doug Braswell as vice president of its electrification operations and announcing the departure of chief operating officer Bernard Leblanc.

Leblanc will be leaving the Montreal-based company on Sept. 30, 2021.

In a Sept. 13 news release, Taiga officials said that Braswell has over two decades’ experience in the off-road and powersports industries. In his new role, he will oversee Taiga’s strategic growth, new vehicle platform launches, and the acceleration of third-party vehicle platform electrification with Taiga’s powertrain supply business.

Prior to joining Taiga, Braswell led EV product development for Case Construction at CNH Industries. He also held several global, engineering and R&D management positions at John Deere and served as Arctic Cat’s director, new product development for the snowmobile division.

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“I believe Taiga’s mission is an important evolution in powersports to remove the compromise between performance and the environment,” Braswell said. “We have the technology and talent to scale production and meet growing demand for Taiga’s vehicles. I look forward to working with the Taiga team to help redefine the next phase for the off-road industry.”