Canadian Packaging: Serialization beyond Compliance: The Gateway to Competitive Differentiation

Product-level serialization has historically been associated with compliance mandates within highly regulated industries such as pharmaceuticals, medical devices, and tobacco. Its central premise was to prevent counterfeit goods from entering these markets.

However, as organizations within these sectors have realized, having full traceability within the supply chain offers benefits beyond compliance alone, providing opportunities for greater visibility, data exchange, and information sharing that can present a significant competitive advantage to brands.

Moreover, as more advanced labeling and serialization systems become more widely available at lower price points, and integration into existing lines and systems becomes easier, organizations across all sectors and of all sizes can now reap the benefits, as Lee Metters, Group Business Development Director of Domino Printing Sciences, explores.

This article originally featured in Canadian Packaging. Read the full version here.