Sleep Country intends to Acquire Silk & Snow
by CM staff
Silk & Snow will operate as an independent entity within Sleep Country, led by the co-founders who both will join the Sleep Country's senior leadership team.
TORONTO — Sleep Country Canada announced its intention to acquire 100 per cent ownership of Silk & Snow, one of Canada’s fastest growing direct-to-consumer sleep brands specializing in high-quality sleep and lifestyle products that have been thoughtfully curated.
Following a successful Kickstarter campaign in 2017, Silk & Snow launched its ecommerce site www.silkandsnow.com with its made-in-Canada single memory foam mattress. Co-founded by Albert Chow, and Kenneth Mo, the mattresses are made locally with doorstep delivery.
The company has grown into a curated lifestyle brand offering mattresses, furniture, bed essentials and its new bath lineup. For three consecutive years, Silk & Snow has been ranked as one of the fastest growing companies in Canada. In 2020, Silk & Snow made Canadian Business’ top 10 start-up list ranking of Canada’s Fastest Growing Companies and in 2021 and 2022 was ranked one of Canada’s top growing companies by the Globe & Mail. Silk & Snow has also made inroads into the U.S. market which accounts for 25 per cent of sales in the most recent fiscal year.
“We are delighted to welcome Silk & Snow to our growing family of powerful sleep brands as we continue to build our sleep ecosystem with investments in people, product and channel innovation to provide customers with seamless access to the world’s leading assortment of sleep essentials,” said Stewart Schaefer, President and CEO, Sleep Country Canada. “Albert, Kenneth, and the Silk & Snow team have thoughtfully procured a full array of affordable luxury items that have helped turn their brand into a high-growth business with an impressive following in both Canada and the United States.”
“Their purpose-driven approach to product design, manufacturing, and digital marketing aligns beautifully with our strategic road map and expansion of sustainable products, and into new markets. We look forward to supporting Silk & Snow as the brand aims to continue its incredible growth trajectory,” added Schaefer.
Silk & Snow will operate as an independent entity within Sleep Country, led by Chow as CEO and Mo as COO who both will join the Sleep Country’s senior leadership team.
