Canadian Manufacturing

Sleep Country and Casper establish partnership

Sleep Country and Casper have entered into a collaborative partnership for all Canadian sales flowing through Casper's Canadian retail stores and eCommerce platforms.

September 9, 2021  by CM Staff

TORONTO — On Sept. 9, Sleep Country Canada Holdings Inc., a Canadian specialty sleep retailer, and Casper Sleep Inc., a mattress company, announced a partnership. The milestone agreement between the two mattress companies will see Sleep Country and Dormez-vous move forward as the exclusive retailers of Casper’s mattresses in Canada, making the Casper brand more accessible to Canadians.

As of early October 2021, Sleep Country and Dormez-vous will serve as Casper’s exclusive core-collection mattress retail partner in Canada, enabling Canadian customers to purchase the Casper Original Mattress, Casper Nova® Hybrid and Casper Wave Hybrid mattresses, as well as Casper mattresses with proprietary Snow Technology, through the Sleep Country sleep ecosystem. A selection of these popular mattresses will be available in Sleep Country and Dormez-vous stores, online and through Sleep Country’s marketplace partners.

In addition, Sleep Country and Casper have entered into a collaborative partnership for all Canadian sales flowing through Casper’s Canadian retail stores and eCommerce platforms.

“We are excited to embark on this new partnership with Casper and exclusively add their award-winning mattresses to our assortment. Channel and product innovation is a fundamental pillar of our strategic growth roadmap, and we are proud to expand our world-class offering to best suit every customer’s sleep needs,” said Stewart Schaefer, President, Sleep Country Canada.

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“We are thrilled to announce Sleep Country as our exclusive retail partner for our most popular mattresses across Canada,” said Emilie Arel, President and Chief Commercial Officer at Casper. “As we strategically and thoughtfully expand Casper’s footprint, we aim to partner with respected retailers that possess unparalleled sleep and market expertise, and who prioritize a commitment to customer service. As Canada’s leading sleep retailer, I am confident that Sleep Country is the right partner for us to expand our distribution, while leveraging their nationwide logistics network and supply chain to efficiently serve the Canadian consumer.”

Looking forward, Sleep Country will leverage its experience of the Canadian mattress consumer with Casper’s mattresses to partner on the development of new Casper products designed exclusively for the Canadian market. These future products, including a potential partnership for sleep accessories, will be exclusively available through Sleep Country’s sleep ecosystem, and both organizations will collaborate for sourcing and manufacturing needs.