Canadian Manufacturing

Stewart Schaefer appointed new President of Sleep Country Canada

Most recently serving as Chief Business Development Officer of Sleep Country, he was a part of the Company's enhanced service model and omnichannel transformation.

April 28, 2021  by CM Staff

TORONTO — On Apr. 27, Sleep Country Canada Holdings Inc. announced that Stewart Schaefer had been named President of Sleep Country, and will continue to serve as President of Dormez-vous. Dave Friesema will remain in his position as Chief Executive Officer.

Most recently serving as Chief Business Development Officer of Sleep Country, he was a part of the Company’s enhanced service model and omnichannel transformation. He was also a part of securing partnerships with Simba, Malouf and Purple, and part of the acquisition of Endy – Canada’s leading online mattress brand.

“On behalf of the Board of Directors, we are proud to announce Stewart’s promotion to President. It is the natural next step following the immeasurable impact he has had on our business and on Canada’s sleep landscape” said Christine Magee, Chair, Sleep Country Canada. “His business acumen, entrepreneurial spirit and passion have elevated Sleep Country, Dormez-vous and Endy to new heights, and he consistently brings out the best in people at all levels. We look forward to continued growth under his leadership.”

Mr. Schaefer founded Dormez-vous in 1994 before joining forces with Sleep Country in 2006. Prior to Dormez-vous, Mr. Schaefer co-founded Heritage Classic Beds, a manufacturer and distributor of iron and brass beds. From 1986 to 1992, he trained and worked as a commodity broker in Chicago, later returning to Montreal to work at Dean Witter Reynolds and Refco Futures. Mr. Schaefer studied Finance and Marketing at Concordia University in Montreal.

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“Stewart’s dedication and drive over the past 16 years with Sleep Country have been nothing short of inspiring. He has been instrumental in achieving the dominant market share our business enjoys today,” said Dave Friesema, CEO, Sleep Country Canada.


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