Polestar Montréal debuts recycled container showroom

Polestar Montréal

MONTREAL— Polestar cars announced the opening of Polestar Montréal, which will operate out of a multi-story container showroom.

Polestar has stated that by repurposing retired shipping containers in what it called a “minimalistic” manner, the company will continue to debut innovative retail environments that strive to sustainably enhance the car buying experience.

Located in Laval, just outside of Montréal. Polestar has stated that their new showroom features avant-garde architecture with Polestar’s design aesthetic.  The company has stated that like other Polestar spaces, Polestar Montréal will offer the same immersive consumer experience.

“Quebec is a crucial province for Polestar, especially since residents are particularly interested in electric mobility, and now is the right time to introduce the home of the brand in Montréal,” said Hugues Bissonnette, Head of Polestar Canada in a statement.

“With the recent introduction of the 2022 Polestar 2 variants in Canada, our performance EV now qualifies for a provincial incentive of $8,000 in Quebec. The opening of Polestar Montréal marks the perfect time and place to continue to accelerate Polestar 2 sales in Canada.”

Polestar Montréal is now officially open to the public, located at 2350 Boulevard Chomedey, Laval, making it the third storefront in Canada in addition to Polestar Spaces in Toronto and Vancouver.

“The implementation of this new Polestar showroom is a significant step toward brand awareness in a key Canadian region,” said Anthony Taddeo, Dealer Principal, Automobiles Volta Laval, Inc in a statement.

The company has stated that their Montréal location is staffed by Polestar Specialists who are available to assist with the digital ordering process, answer questions, and coordinate test drives with the brand’s Polestar 2 dual- and single motor variants. Customers can also schedule test drives at Polestar.com/test-drive.

Polestar also offers home delivery and service programs for those living within 150 miles of a Polestar Space. For those living outside of that radius, a mobile service program is now available, in which a Polestar technician will travel to the owner’s location for software updates and minor repairs. Clients can request mobile service by contacting Polestar Support 24/7 via phone or at polestar.com/contact.

The company has stated that it is now able to cover 85 percent of the addressable electric vehicle market in Canada through its Spaces in Montréal, Toronto, and Vancouver.