Canadian Manufacturing

Sell more to existing customers

Most companies fail to align their marketing activities with their prospects’ buying process, missing opportunities to improve their sales. Here's two ways to do better.



Lisa Shepherd, president of marketing firm The Mezzanine Group and blogger for ProfitGuide.com says most companies fail to align their marketing activities with their prospects’ buying process, missing opportunities to improve their sales.

In her most recent blog, she offers two effective tactics to understand the buying behaviour of your customers.

Read: The 2 most effective ways to understand buying behaviour on Profitguide.com

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