management strategy
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Sell more to existing customers
Most companies fail to align their marketing activities with their prospects’ buying process, missing opportunities to improve their sales. Here’s two ways to do better.
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GM’s new CEO tells workers to go into “attack mode”
Detroit, Mich.: Daniel Akerson, General Motors’ new CEO, said the company must go into “attack mode” to beat out competitors like European car-maker BMW. Akerson made the remarks in his first webcast to workers since taking over as CEO on…
