Canadian Manufacturing

management strategy

  • Canadian Manufacturing Article

    Sell more to existing customers

    February 22, 2011 by Staff

    Most companies fail to align their marketing activities with their prospects’ buying process, missing opportunities to improve their sales. Here’s two ways to do better.

  • Canadian Manufacturing Article

    GM’s new CEO tells workers to go into “attack mode”

    September 10, 2010 by staff

    Detroit, Mich.: Daniel Akerson, General Motors’ new CEO, said the company must go into “attack mode” to beat out competitors like European car-maker BMW. Akerson made the remarks in his first webcast to workers since taking over as CEO on