Canadian Manufacturing

President’s Choice to participate in Ontario’s buck a beer promotion for limited time

The Canadian Press
   

Canadian Manufacturing
Sales & Marketing Food & Beverage Public Sector


The PC promotion begins Aug. 27 at the Beer Store

BRAMPTON, Ont.—Loblaw Companies Ltd. says some of its President’s Choice beer will sell for a loonie for a limited time to celebrate the return of buck-a-beer in Ontario.

Premier Doug Ford lowered the minimum price of a bottle or can of beer with an alcohol volume below 5.6 per cent to $1 from $1.25.

The PC promotion begins Aug. 27 at the Beer Store, where some of the brand’s products will sell for $13.20 for a dozen bottles or $26.40 for 24 bottles.

The extra charge covers a deposit fee.

The company did not say when the promotion would end.

Many of the province’s craft beer brewers have spoken out against the new minimum, saying there is no way for them to maintain quality and offer their products at that price.


Related: Ontario’s craft brewers pan Doug Ford’s buck a beer plan as unaffordable


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