Use of prebiotic ingredients to increase with rising consumer demand, finds Frost & Sullivan
by CM Staff
Frost & Sullivan says the need for balanced nutrition will drive demand for health ingredients in the next four to five years.
SAN ANTONIO— Frost & Sullivan’s recent analysis reveals that the global prebiotic ingredients market for human nutrition is projected to reach $2,596.5 million in 2026 from $1,824.6 million in 2020 at a compound annual growth rate of 6.1 per cent. Increasing awareness of immune and digestive health among consumers, novel sources competing with conventional prebiotic ingredients, the demand for fortified foods and beverages, and dietary supplements are driving demand.
Asia-Pacific will continue to be the biggest market for prebiotic ingredients by 2026 as fibre intake in the region is generally high compared to other regions. Similarly, North America, Europe, and Latin America, the Middle East, and Africa will occupy the second, third, and fourth places, respectively, over the forecast period. The share of consumers globally associating prebiotics with immune and digestive health is increasing and expected to drive demand.
“The shift in consumer demand is driving product formulators and ingredient manufacturers to rethink product-differentiating strategies with supportive scientific claims and evidence. Furthermore, ongoing deep research and understanding of gut health in stress signalling, inflammation mitigation, and satiety have encouraged ingredient manufacturers to explore novel prebiotic ingredients, and this is expected to result in rapid development in the future,” Sharma added.
According to research from Frank & Sullivan, the need for balanced nutrition with a smart choice of nutrients that sustainably support inner defences will drive the demand for health ingredients in the next four to five years. They project lucrative growth prospects for market participants who can use clinical evidence on prebiotic benefits to increase consumer awareness. The consulting firm suggests manufacturers, regulators and scientists collaborate to develop evidence-supported prebiotic ingredients capable of speedy approval.
As novel ingredients are witnessing an uptick in the prebiotics market, they also emphasized that these ingredients are proven to be beneficial to gut health and have superior biological effects.
Additionally, Frank & Sullivan’s research has led them to conclude that due to the growing need for low-calorie solutions, prebiotic ingredient manufacturers must partner with product formulators to showcase the capability of prebiotics as an effective sugar alternative.