Canadian Manufacturing

TransAlta gets brand makeover to reflect carbon-neutrality goals

by CM Staff   

Cleantech Canada
Environment Manufacturing Sales & Marketing Sustainability Cleantech Energy Infrastructure carbon neutral cleantech environment net zero emissions renewable energy

TransAlta says its renewable energy portfolio helps the company feel confident in its capacity to support the global effort to decarbonize.

Transalta. CNW Newswire.

CALGARY — TransAlta Corporation is introducing a new visual identity including its logo and tagline to represent the company’s move towards carbon-neutrality its our customers.

With a portfolio of power generation assets that includes wind, solar, hydro and gas, operating in Canada, the United States and Australia, TransAlta says it feels confident in its capacity to support the global effort to decarbonize.

Transalta. CNW Newswire.

“We are presenting a new look to our customers and stakeholders, one that speaks to a clean future and aligns with our company’s purpose statement that clean power is fundamental to moving the world forward,” said president and CEO John Kousinioris.

“From our transition off coal in Canada to the renewable projects we are building and operating for our customers, it is a proud moment for our company.”


Transalta. CNW Newswire.

Brand updates include:

The three “A”s in the company name resemble electrical coils, in perpetual motion and represent the change in and evolution of the sector in general and TransAlta in particular.

The company says it will focus on the conversion of all digital and physical assets of its brand, signage, and materials for the remainder of 2022 and into 2023.

New tagline – “Energizing the Future.”

New website – The company’s external website has been updated to reflect the new brand and functionality to meet the needs of customers, investors, and stakeholders.


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