Taiga Motors announces expansion of business into South America with distribution agreement
by CM Staff
During the initial term, Ventura has committed to purchase Taiga's products for a minimum purchase value of CAD$13.7 million in revenues (based on MSRP) with the optionality to buy additional products.
Ventura storefront (CNW Group/Taiga Motors Corporation)
MONTREAL — Taiga Motors Corporation, an electric vehicle (EV) manufacturer, announces its expansion into South America by signing an exclusive distribution agreement with Comfort Indústria E Comércio Ltda (Ventura or the Distributor) for an initial term of 3 years. Ventura has been chosen as Taiga’s exclusive distributor in Brazil, Argentina, Chile and Paraguay for its Orca(TM) personal watercraft (PWC). During the initial term, Ventura has committed to purchase Taiga’s products for a minimum purchase value of CAD$13.7 million in revenues (based on MSRP) with the optionality to buy additional products which, if fully purchased, would equate to a total contract purchase value of up to CAD$25 million.
Through this expansion, Taiga is introducing its Orca line to a new global market. “Taiga continues to strategically expand its global business, and Brazil being one of the fastest growing marine markets in South America made perfect sense,” said Rodrigo Arrambide, Taiga’s Director of Commercial Strategy and Operations. “This expansion in South America will also allow us to offset North American seasonality and further secure our Orca personal watercraft line as a year-round business.”
Ventura, a Brazilian boat manufacturer, was chosen for its background in distributing and servicing marine products. Andre Motta, co-owner of Ventura, stated, “We are thrilled to be the new, exclusive distributor for Taiga in Brazil, Argentina, Chile and Paraguay, and offer our customers a way to explore the magnificent waters of our region in a more sustainable way.” This collaboration is set to usher in a new era of sustainable water exploration and recreation in South America.
“Ventura has been expanding rapidly and the addition of the world’s first 100% electric PWC to our portfolio further solidifies our position as a leader in South America, ensuring we continue to deliver innovative products to our dealers and customers”, added Carlos Motta, co-owner of Ventura. An official launch will take place in the coming weeks with the opportunity for test rides, while a fleet of Taiga’s most recent model, Orca Performance, will be available in all Ventura showrooms across Brazil.
