Sealy Canada announces a partnership with the Toronto Raptors
Mattress manufacturer set to launch new product line inspired by Raptors jerseys.
TORONTO — Sealy Canada has announced a new partnership with the Toronto Raptors. Sealy will create a Limited-Edition Cocoon™ by Sealy mattress inspired by the new 2020-21 Toronto Raptors Icon Edition jersey.
“We are excited to announce our partnership with the 2019 NBA Champions the Toronto Raptors. Through this partnership we will continue to expand our reach connecting with millions of sports fans nationwide conveying the value of a great night’s sleep. We are proud to align our brand with the highly engaged Raptors fanbase and further the message of quality sleep.” said Monty Bagga, Chief Operating Officer, Tempur Sealy Canada.”
The Limited-Edition Cocoon By Sealy product will prominently display the North facing chevron from the Raptors Icon Edition jersey on the cover. Inspired by the Raptors uniforms, which are comprised of recycled PET bottles, each cover is built with a performance fibre made from recycled materials. This fibre allows Sealy Canada to recycle approximately 23 water bottles in the manufacturing of each Cocoon by Sealy mattress and should improve Sealy’s environmental impact.
“Sealy Canada’s use of recycled materials in their mattress demonstrates how the Raptors have helped inspire the products they offer our fans,” said Jordan Vader, Vice President, Global Partnerships & Retail, MLSE.