Canadian Manufacturing

Continental Tire Canada announces partnership with Tree Canada

by CM Staff   

Environment Manufacturing Sales & Marketing Sustainability Automotive Cleantech Energy cleantech emissions environment In Focus Manufacturing marketing sales tire manufacturing

The tree planting event will take place in the Fall of 2022 with the participation of Continental Tire Canada employees.

MISSISSAUGA — Continental announces its latest partnership with Tree Canada in an effort to advance efforts for a cleaner and more sustainable future. Through Tree Canada’s Partners in Planting program, Continental Tire intends to invest in a program with Tree Canada and support the tree planting initiative by hosting a planting event.

Tree Canada is a national non-profit organization dedicated to planting and nurturing trees in rural and urban environments in every province across Canada.

“It is an honour and privilege to partner with Tree Canada,” said Okan Sen, Continental Tire Canada’s National Marketing Manager. “Through this initiative, we will be investing with Tree Canada in the future of our green spaces in our communities. Sustainability within the manufacturing plants, R&D studies such as ContiRe.Tex technology using polyester yarn obtained from used PET bottles, logistics, and extending tire life cycles to reduce waste are among our many global initiatives supporting the environment at Continental. Still, this one will be our local contribution to support the fight against climate change and our local way of giving back to nature, wildlife, and our communities”. Explained Sen.

“Tree Canada’s mission is to inspire, educate and enable Canadians to plant and nurture trees to improve lives and address climate change” says Nicole Hurtubise, CEO, Tree Canada. “We are thrilled that Continental Tire Canada shares the same goals, and we are grateful for their support to help us grow better places to live.”


The tree planting event will take place in the Fall of 2022 with the participation of Continental Tire Canada employees.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.

The Tires group sector has 24 production and development locations worldwide. Continental is a tire manufacturer with more than 57,000 employees and posted sales of €11.8 billion in 2021 in this group sector.


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