Safe-Guard Products Canada appoints Managing Director
by CM staff
Safe-Guard has been operating in Canada since 2001.
Michel Archambault (CNW Group/Safe-Guard Products International, LLC)
MISSISSAUGA — Safe-Guard Products International, LLC, provider of branded protection products for the automotive, RV, powersports and marine industries named Michel Archambault as Managing Director of Safe-Guard Products Canada.
With over 20 years of experience in strategic corporate development, including the last nine years in automotive finance, Archambault brings a combination of industry and local market knowledge to Safe-Guard Products Canada. Prior to joining Safe-Guard, Archambault was an executive at Dealertrack Canada, a division of Cox Automotive Canada. He was responsible for lender and dealer relationships, playing a role in the largest merger and acquisition in Canada in 2022. Prior to joining Cox, he was the automotive market leader for Equifax Canada.
“We pride ourselves on growing our management team with knowledgeable and highly skilled executives and Michel embodies those ideals,” said Safe-Guard President, David Pryor. “While there are numerous similarities in the US and Canadian automotive markets, the differences require a deep and well-connected market leader for scalable and sustainable growth. We want to have leadership in closer proximity to our customers, addressing and adapting to their unique needs.”
With offices and training facilities in Ontario and Montreal, Safe-Guard protects more than 250,000 customers throughout. Its Protection Products Platform is trusted by over 65 partner brands across North America.
“Building strong relationships with customers is vital in the automotive, powersports, and marine sectors,” added Pryor. “A local executive can actively engage with dealers, OEMs, and customers, fostering trust, loyalty, and long-term partnerships. We have a bullish vision for Canada, and we will lean on Michel to help identify new market opportunities, explore partnerships, and develop strategies for expanding the company’s presence in the region.”
Safe-Guard has been operating in Canada since 2001. In 2013, Safe-Guard formed Safe-Guard Canada Ltd., a wholly owned company of Safe-Guard Products International, LLC, to manage all operations in Canada. Safe-Guard Canada is a limited corporation, with headquarters located in Mississauga, Ontario. Safe-Guard expanded its offices to Saint-Laurent, Quebec, to provide specialized services for Canadian consumers, dealers, and partners, including all claims for Canadian businesses.
