Rogers Sugar to buy Quebec maple syrup bottler Decacer for $40M
The eastern Quebec company operates a manufacturing plant in Dégelis, Que. and sells about half its product outside of Canada
MONTREAL—Canadian sugar refiner Rogers Sugar Inc. is tapping into Quebec’s growing maple syrup industry with a new $40 million acquisition.
The company, which owns the Lantic sugar brand, said Nov. 20 it has agreed to buy Decacer, an eastern Quebec business that bottles and distributes maple syrup.
The deal follows Rogers Sugar’s $160 million deal to buy L.B. Maple Treat Corp. earlier this year and will add to the company’s footprint in the maple syrup industry, which continues to expand as international demand for natural sweeteners remains strong.
“This transaction is another important step in our strategic growth initiatives to reinforce our leadership position in the growing maple syrup industry,” John Holliday, the company’s president and CEO, said in a statement. “Decacer will broaden our maple syrup operations and expand our product offering, including a unique maple sugar dehydration technology, which provides us with an excellent line extension to our current sugar portfolio for consumer and food processor customers.”
Decacer, officially called 9020-2292 Quebec Inc., operates a bottling plant in Dégelis, Que.—just a few kilometres from the New Brunswick border in eastern Quebec.
About half of Decacer’s production is sold outside Canada, with 13 per cent going to the U.S. and 40 per cent to other international markets.