Canadian Manufacturing

Renoworks Software announces further growth and increase in clientele

Through products like the Renoworks Visualizer Platform, the industry is adapting their engagement, lead-generation, marketing, and sales strategies to better leverage visualization.

June 1, 2021  by CM Staff

CALGARY — On June 1, Renoworks Software Inc., an end-to-end visualization platform for the building construction industry, announced that 25 new Enterprise clients joined the Renoworks Visualizer Platform in 2020, using the platform to generate qualified leads, influence consumer purchase decisions, improve the efficiency of their design processes.

The unique events of 2020 forced many manufacturers to rethink their digital presence as well as consumer engagement strategies. Through products like the Renoworks Visualizer Platform, the industry is adapting their engagement, lead-generation, marketing, and sales strategies to better leverage visualization to help consumers make design decisions. Professional contractors are also using more 3D models and interactive measurements to speed up the engagement and estimating process for their construction projects at early stages of the job.

After a manufacturer’s products are digitized, they can be offered across the platform to a network of thousands of distributors, dealers, retailers, contractors and builders who use Renoworks’ design and measurement solutions.

“More manufacturers in the construction sector are embracing digital transformation strategies and recognize Renoworks’ bottom-line impact from helping their end-consumers design with their products and visualize how their homes will look,” said Doug Vickerson, CEO of Renoworks. “We’ve seen demand grow for our solutions, driven by our platform’s ability to increase both the number quality sales leads and their willingness to transact. This alone has caused our clients to embrace our vision of having more influence over the construction and remodeling value chain. I believe manufacturers are thinking more about how they can help their dealers and become more involved in the end-consumer’s buying journey. And the 3 million unique users who accessed our solution in 2020 have proven that Renoworks is the solution to achieve these objectives for our clients.”

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A particular area of growth for the Renoworks Visualizer Platform includes the segment of Siding and Metal Roofing. Renoworks continues to increase market share through the enhancement of its core visualization platform and by bringing the display of roofing profiles in photo-realistic detail and vivid 3D to the industry.