Progressive Planet re-launches brand to accentuate its climate-friendly products
by CM staff
As part of the re-branding, Progressive Planet has re-launched its website with a focus on both its commercial products and the innovations it creates to bring natural, sustainable products to market designed to reduce the world's carbon footprint and restore ecosystems.
KAMLOOPS — Progressive Planet, a Canadian company focused on cleantech innovations from its volcanic fields in southern British Columbia, has commissioned Catalytico to accelerate its status as a leader in CleanTech solutions for the cement, agricultural, waste and animal care sectors.
“We are delighted to have Catalytico on board as our brand agency,” said Steve Harpur, CEO of Progressive Planet. “Miro’s unique experience in bespoke storytelling, branding and his ability to connect to people in business, government and media will enhance how we communicate our value. After one site visit to see our manufacturing facilities and our C-Quester Center of Sustainable Innovation, he advised me we were not projecting to the world just how much Progressive Planet was doing in CleanTech innovations.”
As part of the re-branding, Progressive Planet has re-launched its website with a focus on both its commercial products and the innovations it creates to bring natural, sustainable products to market designed to reduce the world’s carbon footprint and restore ecosystems.
“We are thrilled to be working with Progressive Planet,” said Miro Cernetig, founder of Catalytico. “Progressive Planet’s mission-driven leadership and team, and their innovative approach to delivering natural every-day products and CleanTech innovation, aligns with my own mission to work with brands making a positive impact on our world.”
Under the new brand strategy, the company will be accentuating its innovation arm, The C-Quester Center of Sustainable Innovation, and the intellectual property it creates. It is currently advancing over six new products in the cement, regenerative fertilizer, and animal care sectors. These innovations are derived from the use of the unique combination of volcanic ash and minerals harvested from Progressive Planet’s volcanic deposits situated around its Kamloops headquarters.
“With this new brand and website, we will focus attention on both our successful product lines and the Intellectual Property our scientific teams create at the C-Quester Center of Sustainable Innovation,” said Ian Grant, COO.
