Pivotree selected to implement direct to consumer eCommerce channel for electronics manufacturer

TORONTO — On May 7, Pivotree Inc., a provider of Frictionless Commerce solutions, announced that it has been selected to help implement a direct to consumer (D2C) eCommerce platform for a consumer technology manufacturers, a forward step toward developing a seamless omnichannel experience where customers can easily access products online or in store.

As COVID-19 continues to drive unprecedented adoption of eCommerce, manufacturers are increasingly building direct commercial relationships with their customers to improve profitability and gain even more control of their overall brand experience. As part of the company’s global digital transformation strategy, Pivotree will help in the development of a new D2C eCommerce sales channel for its European market, based on SAP Commerce Cloud. Once complete the new channel will directly connect the manufacturer’s core retail systems to its regional delivery partners and payment providers, ensuring a frictionless shopping experience for consumers. Over time the new D2C channel will facilitate sales of all of its major electronics products and lay the groundwork for improved profitability and stronger customer loyalty.

Under terms of the agreement Pivotree will handle core infrastructure development and oversee migration to an SAP eCommerce platform. Pivotree’s experience in developing Frictionless Commerce strategies, and background in the manufacturing and D2C strategies made it a fit for this mult-year engagement.