Canadian Manufacturing

myCaribou launches platform to help manufacturing businesses grow distribution footprint

by CM Staff   

Financing Manufacturing Operations Research & Development Sales & Marketing Small Business Infrastructure digitalization healthcare In Focus Industry 4.0 Manufacturing medical devices medical manufacturing sales

myCaribou by Caribou Inc. is a channel optimization platform developed so medical device manufacturers and distributors can accelerate growth in markets around the world.

TORONTO — On Sept. 20, Caribou Inc. announced the official launch of their global platform: myCaribou. On the road from innovation to global distribution, medical device equipment manufacturers and distributors face many false starts: inaccurate market insight, regulatory issues, misaligned partnerships, and misguided channel strategies. myCaribou is developed so medical device and equipment manufacturers and distributors can avoid these pitfalls and accelerate growth in markets around the world.

“We are very excited to see the idea for myCaribou become a reality and begin changing the way medical device manufacturers and distributors collaborate globally. We have partnered with many people in the industry to understand and validate the problems we are solving and to help us bring this platform to market, and that kind of collaboration is part of what we are trying to foster amongst partners in the medical device industry,” says Brad Robbins, Co-CEO at Caribou Inc.

“Manufacturers and distributors are excited about the power of the platform’s ability to connect tens of thousands of partners and enable them to work together to drive sales globally,” added Co-CEO Craig MacInnis. “We look forward to learning more from our customers and their partners, and continuing to evolve the myCaribou platform.”

Features and benefits of myCaribou include:

  • Access to Medical Device and Healthcare insights with over 600 data points included for each market overview.

  • Ability to source and match with over 40,000 supplier and distribution companies based on company fit, product alignment, and call point synergies.

  • Collaborative workspaces for real-time communication between channel partners.

  • Clear reporting and intuitive dashboards to help users monitor, measure, and optimize channel performance worldwide.


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